The Rap game is the new American Dream. Opportunity doesn't always come knocking, so aspiring rappers must take the bull by the horns and learn how to be in charge of their own rodeo show. CEO Sid explains how an unsigned rapper can start a company, build a buzz, get radio airplay and lots more all by acting like a label and thinking like a manager. Included in this book are sample contracts and a listing of record companies.
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