Marketing

By William M. Pride and O.C. Ferrell

Engaging and motivating students with diverse backgrounds and different interest levels in marketing requires stimulating and effective teaching materials-and Pride/Ferrel continues to be the resource... This description may be from another edition of this product.

• Format: Paperback
• ISBN: 0618019960
• ISBN13: 9780618019960
• Release Date: December 1999
• Publisher: Houghton Mifflin College Div
• Weight: 0.79 lbs.
• Dimensions: 11.0" x 8.5" x 0.8"