Achieving Business Competitiveness in a Digital Environment: Opportunities in E-Commerce and Online Marketing

By Petr Weinlich

1. The Broad and Narrow Definition of E-Commerce.- 2. Evaluative Framework for Digital Competitiveness.- 3. Website-Centric Shoping Experience.- 4. Socially Responsible Online Marketing- 5. Algorithms - the New Leaders of the Advertising Market.- 6. The Credibility of Online Recommendations.- 7. The Relationship Between Product Placement and Shopping Intentions on Instagram.- 8. Product Endorssment by Opinion Leaders - the Case of Youtube Community.

• Format: Hardcover
• Language: English
• ISBN: 3030931307
• ISBN13: 9783030931308
• Release Date: January 2022
• Publisher: Springer
• Length: 239 Pages
• Weight: 1.17 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"