Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits

By Gregg Lederman

Do employees in your company consistently think, speak, and behave in ways that strengthen the work culture and customer experience? Do they really buy in to the company brand? Achieve Brand Integrity... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0979587506
• ISBN13: 9780979587504
• Release Date: June 2007
• Publisher: B@W Press
• Length: 225 Pages
• Weight: 1.20 lbs.
• Dimensions: 8.8" x 0.8" x 5.8"

Customer Reviews

Must Read for any Business Leaders....

Very quick read. I appreciated the writing style, and the quick "easy to swallow" outline layout of the book. As a CEO of a Customer Service oriented company, I found the whole concept behind the Brand Experience quite fascinating. Plain and simple...Branding is not just a logo and some marketing materials...it is what your entire company breathes and sleeps, and most importantly how they are perceived by the public. Wonderful book.

Common Sense Solutions for Common Business Problems

Achieving Brand Integrity and the process it outlines are well worth your time and attention. Gregg Lederman has done his homework and the process he outlines is artful in its ability to take complex and common business problems and provide a common-sense solution. The concept that your brand is controlled by the experiences your customers are having - much more than the marketing messages your customers are seeing - just makes good sense. Additionally, Gregg does a great job of clearly laying out how to take control of these experiences and the specific employee behaviors that are influencing them. This book goes well beyond the theoretical realm of most business books and gives the reader access to specific actions they can take to increase profits, increase employee productivity and increase customer loyalty. Read it.

Clarity and common sense....

I am an attorney in practice since 1994. To say that I have been less than impressed over the years with any sort of MBA/"corporate speak" would be a grave understatement. I did (and still do) find much of it to be unintelligible talk for the sake of talking. And that's saying something coming from a litigator. Certainly, the concept of "branding" was not familiar to me, nor has it been necessary to my practice (government, large firm) over the years. However, I am now, gladly, in a small firm in private practice. Desiring to build my business and "stand out" among the many lawyers out there, I came upon the book "Achieve Brand Integrity". At first skeptical, my doubt was instantly assuaged in the first several pages. This book is less "corporate-speak" and more "common-speak". It breaks down the process of branding into 10 understandable, sensible truths. It targets the leaders of an organization and impresses upon them the importance of: setting the example; really looking within and examining the entities' core beliefs; being willing to accept that what we all thought was the way to "stand out" was in reality having the opposite effect. But most importantly, this book makes sense. It's well-written, cogently presented, even funny in places. It is readily apparent that this author is passionate about his subject matter. He knows it intimately and shares it brilliantly. If it helped me implement new strategies in the context of a law practice, I can only imagine how it could transform a company, large or small. Fantastic.

A Must Read for Business Leaders

Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits is a must-read for anyone interested in the long-term success of their company. Working as a marketing communications manager for a 100-person service firm, I found myself getting charged up as I flipped through, page by page, the who's, why's & how's of an effective brand strategy. As the author poignantly and oftentimes playfully points out, a brand strategy is useless if it's not implemented. That's why starting with Truth 7, I found myself nodding emphatically with all of his key points. Lederman offers frank but fair assessments of the situation many companies find themselves in. I was particularly impressed by section 7.2 (The Good, the Bad, and the Ugly). His discussion of poor performers and leadership tendencies to ignore them is as candid and refreshing as the advice he offers on how to deal with them. Best of all is Lederman's entertaining writing style. From section titles (like Truth 9, Most Companies Suck at Capturing Successes and Recognizing People) to lines like, "Honestly, I'm not the guy who spits in the punch bowl at the company party, trying to ruin the fun for everyone else," this book felt less dogmatic and more like good commonsense. The layout is noteworthy, as well. From the bright section breaks to the supporting illustrations (a favorite: "Consistency is King"), a level of charm and interest was achieved that other similar business books simply don't have. In conclusion, Achieve Brand Integrity is an important read that will force leaders to rethink not only what's possible for their company, but what's absolutely necessary to ensure long-term success.

Lederman unapologetically and some what irreverently gives you the "Ten Truths About Profitable Bra

Gregg Lederman turns upside down the notion that Branding is some buzz word made up by a bunch of Madison Avenue Advertising Executives figuring out how to con the masses into buying more stuff. In his book, "Achieve Brand Integrity" Lederman unapologetically and some what irreverently gives you the "Ten Truths About Profitable Branding". His style of writing and communication is like the guy is sitting right next to you having a little reality therapy with you. An example of his approach is in Truth # 7 "Employees are NOT Your Greatest Asset" I really chuckled over this because I have been in business for the past 25 years and heard over and over again how my "Employees are my greatest Asset". Lederman makes the point if the employees are doing the wrong thing than it's impossible for them to be my greatest asset. But getting employees to do the right thing means removing the obstacles or barriers that impede them from doing their job and that in turn will make them my greatest asset. This wonderful book is well laid out and well thought through. Every page contains a reminder of each one of his `Truths About Profitable Branding". Some of the style reminds me of the "Computer For Dummies" series, but alas I actually found these cartoons relevant to the material. "Achieve Brand Integrity" will awaken the minds of the folks in the boardroom to the employee's who are dropping fries. In Truth # 6 Lederman says "Behaviors and experiences make the invisible visible." Lederman has made the invisible visible. "Achieve Brand Integrity" is a great read and a book that you will turn to long after you read it the first time.