Accountable Marketing Economics of Data Driven Marketing [With CDROM]

By Peter Rosenwald

Book Overview

Businesses are increasingly concerned about measurability and accountability, particularly in the area of marketing. This text offers a thorough treatment of measurable marketing. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324203594
• ISBN13: 9780324203592
• Release Date: August 2004
• Publisher: Cengage South-Western
• Length: 368 Pages
• Weight: 1.54 lbs.
• Dimensions: 1.3" x 6.3" x 9.3"