Accountable Marketing: Linking marketing actions to financial performance

Book Overview

Accountable Marketing is designed to be the definitive volume on the emerging role of accountability and performance metrics in marketing. Sponsored and developed by the Marketing Accountability Standards Board (MASB), it provides a multi-disciplinary, international perspective on this topic of critical importance.

• Format: Paperback
• Language: English
• ISBN: 0765647079
• ISBN13: 9780765647078
• Release Date: February 2016
• Publisher: Routledge
• Length: 274 Pages
• Weight: 1.20 lbs.
• Dimensions: 0.7" x 7.0" x 9.9"