Acceptance of SMS Advertising

By Alexander Muk

As consumers adopt new communication technologies, advertisers rely less on using traditional media as advertising channels. In recent years, the fast adoption of Short Message Service (SMS) by mobile... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 363909025X
• ISBN13: 9783639090253
• Release Date: November 2008
• Publisher: VDM Verlag Dr. Mueller E.K.
• Length: 60 Pages
• Weight: 0.21 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"