Mark Anderson has 43 years of in the trenches, hands on, real money at risk small business entrepreneurship. He's lived through the agonizing pain of near bankruptcy more than once and the excitement that comes with big wins. These real life extreme lessons have taught him just what it takes to successfully survive and thrive in the small business jungle. All the ideas, concepts and principles presented have been used by Mark to create opportunities for more growth, improved profits, and more personal freedom for himself and countless others. In Accelerating Profits, Mark takes lessons from everything he learned while building profitable companies and lays out specific concepts and solutions that any business can put to immediate use to grow their bottom line profits. Just a few of the things you will learn in this easy-to-read, easy-to-understand book include how to . . . * Profitably attract more quality customers* Ethically exploit your customers maximum financial potential* Convert your customers into advocates who actively and enthusiastically refer you to others* Keep your quality customers for life * Understand and capitalize on the motives that compel people to make buying decision* Determine how much you can afford to spend to get a new customer* Set you and your business apart from any and all competition"
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