Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

by Itamar Simonson and Emanuel Rosen

Book Overview

Este libro revela lo que realmente influye en los clientes hoy d?a y ofrece un nuevo marco: el Mix de Influencia, una forma totalmente nueva de pensar acerca de la toma de decisiones de los... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0062215671
• ISBN13: 9780062215673
• Release Date: February 2014
• Publisher: HarperBusiness
• Length: 232 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.9" x 6.2" x 9.3"