Absolute Essentials of Strategic Marketing

By Tony Proctor

Book Overview

Strategic marketing is a complex topic and this shortform textbook illuminates its fundamental elements to provide a birds-eye view of the field for students of marketing strategy. This book is valuable reading for marketing students around the world.

• Format: Paperback
• Language: English
• ISBN: 0367524759
• ISBN13: 9780367524753
• Release Date: May 2023
• Publisher: Routledge
• Length: 126 Pages
• Weight: 0.34 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"