Absolute Essentials of Marketing Research

By Bonita M Kolb

Book Overview

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of Marketing Research. It takes the student through the full process, from developing the hypothesis and setting the research question, to developing and conducting the research, and finally to analysing the data and making recommendations.

• Format: Paperback
• Language: English
• ISBN: 0367760347
• ISBN13: 9780367760342
• Release Date: October 2024
• Publisher: Routledge
• Length: 120 Pages
• Weight: 0.33 lbs.
• Dimensions: 0.3" x 5.5" x 8.5"