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Absolute Essentials of Marketing Research
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Absolute Essentials of Marketing Research 0367760347 Book Cover

Absolute Essentials of Marketing Research

Edition Description

This short textbook provides students with a concise yet comprehensive overview of the fundamentals of marketing research.

Mapped closely to the structure of a typical Marketing Research module, the book takes the student through the full process, from developing the...

Edition Details
Format:Paperback
Language:English
ISBN:0367760347
Format: Paperback
Condition:
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