Absolut Book.: The Absolut Vodka Advertising Story

by Richard W. Lewis

Book Overview

Provides a behind-the-scenes account of the birth and growth of Absolut Vodka, bringing together nearly 500 ads and reject ads. This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1885203292
• ISBN13: 9781885203298
• Release Date: October 1996
• Publisher: Journey Editions
• Length: 288 Pages
• Weight: 3.20 lbs.
• Dimensions: 0.7" x 9.0" x 11.5"

Customer Reviews

WOW!!

This is a wonderful, informative, and beautiful book.This book is about the Absolut Vodka advertising campaign. How it began, and what it is about. There are many beautiful, and breath taking images which makes you see the entire light of the campaign which looks so simple from the outside. Now, you get the inside looks and it isn't simple at all but an amazing experience. WOW!!

Absolut Best Coffee Table Book

There are Absolut ads in this book that you may never have seen before. This book is filled with the visually appealing ads from one of the greatest magazine ad campaigns in American history. Coffee table books are supposed to spark conversation, and this one will accomplish that easily. The pictures are vivid and the book contains some interesting stories about the Absolut ad campaign. There are even reject ads in this book. A great idea and well worth the price.

Page Flipping Fun

This is one of those excellent books that you keep out on a table in your house and flip through everytime that you are near it. This book collects about 500 different advertisements that the Absolut Vodka company has used to promote their product in magazines. Most of the ads featured are very creative and all of them very well done. To top that of the book has inside information on the making and history of their advertising campaign. This really is an excellant book for the coffee table.

the coolest coffee table book ever!!!

I have been collecting the Absolut ads for years now and I am just crazy about this book. It is a fabulous advertising book about the history of the company and of the ad campaign. If you love the Absolut ads, you'll love this book!

Absolutley Fabulous!!!!

This is book is absolutley fabulous (no pun intended). I've been tearing these ads out of magazines for years now and have them all over my walls. Who knew so many others were doing the same? The book is filled with almost 500 of the ads explaining how most of them were shot or created. It is a definite must for Absolut fans!!!!