Aaker on Branding: The Playbook to Building Strong Brands

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Aaker on Branding: The Playbook to Building Str...

By David Aaker

Edition Description

Some companies and products seem to thrive year after year.

What's their secret? A powerful brand.

David Aaker, Vice Chairman of Prophet and Professor Emeritus at UC Berkeley, has won five major career awards in marketing and has written six groundbreaking...

Edition Details

Format:Paperback

Language:English

ISBN:163698665X

Format: Paperback

Condition:

15.69

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Aaker on Branding: The Playbook to Building Str...

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