A-Z of better brand language

By Rob Self-Pierson

Ever wondered why the words you write aren't having the impact you expect?

In the A-Z of better brand language, writer and brand language expert Rob Self-Pierson explores what makes language effective, especially in the world of business and brand.

With the 26 letters of the English alphabet his muses, Rob shares insight from more than a decade of writing for and advising the world's most influential brands. From Audience to Play, Feeling to Surprises, the A-Z shares trade secrets, shatters common myths, and is guaranteed to inspire anybody who writes.

Packed with fresh approaches, tips and language exercises to try today, the A-Z of better brand language is the definitive guide to improving the way you work with words.

• Format: Paperback
• Language: English
• ISBN: 0993323421
• ISBN13: 9780993323423
• Release Date: December 2021
• Publisher: Brand Language Studio
• Length: 66 Pages
• Weight: 0.16 lbs.
• Dimensions: 0.2" x 4.4" x 7.0"