A touch of colorful flavor with musical fragrance

By Saulo Mendes Batista

This book sought to demonstrate the importance of Sensory Branding as a unique form of communication and interaction at points of sale. With the advent of consumers' need to experience and enjoy innovative and distinctive sensations and connections, changes have occurred in the relationship between brands and consumers. Brands have realized the importance of sensory strategies as a means of strengthening their ties and loyalty. The five senses can be used to achieve various objectives, including influencing consumer behavior, increasing brand awareness, creating associative experiences, and improving consumer satisfaction. Thus, the case study presented in this paper showed how the Osklen brand uses sensory strategies at points of sale to build its identity and how the use of these strategies has changed the brand's relationship with its consumers. It was concluded that the exaltation of the senses at points of sale is an effective strategy for interaction and consolidation of the Osklen brand.

• Format: Paperback
• Language: English
• ISBN: 620916126X
• ISBN13: 9786209161261
• Release Date: October 2025
• Publisher: Our Knowledge Publishing
• Length: 152 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"