
" . . . the greatest contribution to semiotics] since the pioneering work of C. S. Peirce and Charles Morris." --Journal of Aesthetics and Art Criticism
" . . . draws on philosophy, linguistics, sociology, anthropology and aesthetics and refers to a wide range of scholarship...

'Eco's very erudite and provocative book draws on philosophy, linguistics, sociology, anthropology, and aesthetics and refers to a wide range of scholarship, both European and American. It raises many fascinating questions which merit considerable probing.'-Language in Society...

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