A Theory of Consumer Promotions: The Model

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A Theory of Consumer Promotions: The Model

Edition Description

Leigh McAlister offers a groundbreaking new model for understanding consumer behavior. Drawing on extensive research in marketing, psychology, and economics, McAlister presents a comprehensive and compelling framework that will revolutionize the way you think about consumer...

Edition Details

Format:Paperback

Language:English

ISBN:1022222015

Format: Paperback

Condition:

18.42

50 Available

Quantity:

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A Theory of Consumer Promotions: The Model

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