Peter Athens provides an excellent comparison between the rigors of the world of golf and sales. By using his own personal experiences in sales and golf, he is able to probide an insightful look at the striking similarities between the two in a clear and concise manner. This book will provide an excellent reference for sales professionals to keep with them throughout their carrers.
Excellent Insight into sales and golf
Published by Thriftbooks.com User , 25 years ago
Peter Athens using everyday sales and golf terminology engages the reader consistently. Each section is concise and to the point. Sales can be a specific science based on your product. Mr. Athens transcends any possible product line. Golf as we all know is sweeping the nation. Your average golfer is now more cognizant of circumstance and strategy. Parallels and analogies throughout the book lead the reader to the intent, "golf and sales are conceptually interchangeable". This book is an easy read. Nowhere in the text is the jargon so golf/sales specific that cross cultures cannot follow along. Mr. Athens uses personal humility and " lessons learned" to share the risks of sales and golf. Books of this nature grab me when self disclosure is used in proper doses. Experience and reflection combined with his choice of analogy make this a great read. I recommend this book to all sales trainers. What better teacher than a man telling " his story".
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