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A Study on Visual Rhetoric and Metaphors 6202310723 Book Cover

A Study on Visual Rhetoric and Metaphors

Edition Description

Today, visual images play a vital role in delivering messages to target audience in Indian print advertisement. A lot of studies have been conducted to analyze the ways in which visuals impact consumer mind and trigger the decision process and brand awareness. Sheer visibility...

Edition Details
Format:Paperback
Language:English
ISBN:6202310723
Format: Paperback
Condition:
$
80.06
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