A study on Customer Relationship Management of Public Sector Banks in Chennai C.

By C Miya

Banks play an important role in economic development, as they accept

deposits and channelize them into lending activities. Indian has a

well-developed banking system, with most of the banks having been

founded by Indian entrepreneurs and visionaries in the pre-independence

era. Indian banks have played a significant role in the development of the

Indian economy by inculcating the habit of savings and lending finance to

Indian industry. The banking industry in India is facing certain challenges,

such as quality service, customer satisfaction, customer retention, and

customer loyalty. However, due to nationalization exercises in 1969 and

1990, banks have increased their network at a brisk pace, with the number

of branches at the end of 2008 standing at 38046. As on 31.03.2013, there

were 70421 branches.

• Format: Paperback
• Language: English
• ISBN: 1805256378
• ISBN13: 9781805256373
• Release Date: May 2023
• Publisher: C.Miya
• Length: 548 Pages
• Weight: 1.75 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"