A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

By Ranjith Kumar S, Tiwari B B, Muthamma B U

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.

• Format: Paperback
• Language: English
• ISBN: 9999319246
• ISBN13: 9789999319249
• Release Date: May 2024
• Publisher: Eliva Press
• Length: 46 Pages
• Weight: 0.17 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"