A study on buyer behaviour of car buyers

By Rajalingam N

1.1 INTRODUCTION

India, the largest democracy in the world, has the second largest volume of

human resources in the world. India possesses an enormous market size and a positive

business climate. Assisted by a comprehensive reforms program since early

Since the 1990s, India has become the world's fourth largest economy in terms of purchasing

power parity 2004 (Chaturvedi, 2004). Now, India has emerged as one of

the five fastest-growing economies in the world ("Indian Economy," 2007).

• Format: Paperback
• Language: English
• ISBN: 3850529258
• ISBN13: 9783850529259
• Release Date: September 2022
• Publisher: Manonmaniam Sundaranar University
• Length: 360 Pages
• Weight: 1.06 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"