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Paperback A study of how consumers move from unorganised to organised retailing Book

ISBN: 180525524X

ISBN13: 9781805255246

A study of how consumers move from unorganised to organised retailing

The retail industry in India has changed significantly in the past few years due to

political decisions and economic liberalisation. The government has shown that it has

the political will to get rid of restrictions and has become more open to making big

changes to the economy. Fast urbanisation, a growing number of women who run their

own businesses, a young population, and easy access to personal credit have made

organised retailing more lively and noticeable. Foreign retailers also have to deal with

full retail markets in their own countries, so they start looking for new opportunities and

show interest in the Indian retail market. However, getting into the Indian retail

showcase is a lot harder than expected, and many Indian retail stores have had to focus

on making their processes legal and reducing the number of stores in some parts of the

country. Despite these challenges, Indian retail has become one of the biggest and most

appealing places to shop.

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Format: Paperback

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