Is Marketing Biblical? Although the word "marketing" never appears in the Bible, th Bible is filled with examples of successful marketers: Solomon, Joshua, Nehemiah and Paul, to name just a few. As... This description may be from another edition of this product.
Is a very good book, since it presents marketing concepts as they apply to ministry and making ministry a more effective operation. Some small or new churches lack the marketing knowledge and may wonder around without a clear mission or vision of how to grow. This book presents these key concepts for the development of a marketing plan. The book also provides insight to the status quo, the resistance to change, calls reader's attention to this fact that limits many times the growth of a church. One more time, this is a must read book.
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