The idea behind this book is that almost all components of a startup have their own parallels or counterparts in our everyday lives, it's just that we can't see them clearly. Our life can technically be associated to that of a business, and many aspects of the two can be correlated. Imagine if you, as a person, were a company, and the product going out into the world was you. You are the managing director, CEO, and also an employee in this corporation.
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