A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, and Reconciliation

By François Maon and Philip Kotler

According to a recent McKinsey & Co. global survey, 95% of surveyed CEOs believe that 'society has greater expectations than it did five years ago that companies will assume public responsibilities.' In turn, corporate social responsibility has grown into a global phenomenon that encompasses businesses, consumers, governments, and civil society. The editors of A Stakeholder Approach to Corporate Social Responsibility, who include marketing guru Philip Kotler, have combined a collection of original applied research contributions that bring together the two important disciplines of stakeholder theory and social responsibility theory.

• Format: Hardcover
• Language: English
• ISBN: 1409418391
• ISBN13: 9781409418399
• Release Date: June 2012
• Publisher: Routledge
• Length: 464 Pages