A thorough investigation that offers a detailed examination of the marketing methods used by the seafood business is "A Research on Sea Food Marketing" by K. Kudalingam. The book is an indispensable tool for anyone interested in the seafood industry because it covers a variety of themes, such as market trends, customer behaviour, and branding techniques. The book is a trustworthy resource of information for seafood business owners, marketers, and investors because it is based on extensive market surveys, case studies, and interviews with industry professionals. The problems and opportunities facing the seafood sector are also covered in the book, as well as the effects of environmental factors on the consumption and production of seafood. Overall, "A Research on Sea Food Marketing" is a great resource for those working in the seafood sector who want to better understand the market and create marketing plans that will help them expand their companies. It is also a useful tool for academics and researchers who want to learn more about the seafood sector and its advertising strategies.
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