A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

by Don W Stacks, David Michaelson, Don W. Stacks

Book Overview

Contemporary public relations practice has developed over the last several decades from the weak third sister in marketing, advertising, and public relations mix to a full player. To help you keep up... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 160649984X
• ISBN13: 9781606499849
• Release Date: May 2014
• Publisher: Business Expert Press
• Length: 286 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"