A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

By Don W Stacks, David Michaelson, Don W. Stacks

Book Overview

Public relations has evolved from a supporting role into a strategic driver of organizational success. Today's PR professionals are expected not just to communicate-but to prove impact.This fully... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 160649984X
• ISBN13: 9781606499849
• Release Date: May 2014
• Publisher: Business Expert Press
• Length: 286 Pages
• Weight: 1.54 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"