The principled investor is an individual who follows a set of guiding principles and values when making investment decisions. This approach to investing is grounded in the belief that ethical, responsible, and sustainable investment practices can lead to better long-term financial outcomes for both investors and society as a whole. A principled investor considers not only financial returns, but also the social, environmental, and governance impact of their investments. They prioritize transparency, honesty, and collaboration, and seek to invest in companies and funds that align with their values and beliefs. The principled investor understands that investing is not just a means to accumulate wealth, but also a way to support positive change in the world.
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