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A Primer on Consumer Behavior: A Guide for Managers
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A Primer on Consumer Behavior: A Guide for Mana... 1947441205 Book Cover

A Primer on Consumer Behavior: A Guide for Mana...

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Edition Description

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are built on an understanding of their customers and the creation and delivery of products and services that meet the needs of these customers. This...

Edition Details
Format:Paperback
Language:English
ISBN:1947441205
Format: Paperback
Condition:
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List Price: $21.99
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