A Primer for Integrated Marketing Communications

By Philip J. Kitchen and Patrick De Pelsmacker

Book Overview

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.

• Format: Paperback
• Language: English
• ISBN: 0415314216
• ISBN13: 9780415314213
• Release Date: July 2004
• Publisher: Routledge
• Length: 208 Pages
• Weight: 0.75 lbs.
• Dimensions: 0.4" x 6.2" x 9.3"