A Practitioner's Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts

By Bev Burgess and Dave Munn

Book Overview

As some of today's major and complex companies are worth more than the GDPs of some countries, traditional marketing approaches, such as glossy corporate campaigns, will have limited returns.... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0749479892
• ISBN13: 9780749479893
• Release Date: March 2017
• Publisher: Kogan Page
• Length: 288 Pages
• Weight: 0.96 lbs.
• Dimensions: 0.6" x 6.1" x 9.6"