A Practical Guide to Planning for E-Business Success: How to E-enable Your Enterprise

By Anita Cassidy

Rather than talking Internet hype, A Practical Guide to Planning for E-Business Success shows how to do it -- and do it right -- from beginning to end. The only thing worse than no e-business presence is a bad e-business presence. Well-known authority Anita Cassidy explores using Internet technology to redefine and enable businesses in entirely new ways. She provides a step-by-step process for developing and implementing a solid e-business strategy. The book covers applications such as SCM, ERP, CRM, Knowledge Management, plus Internet and Intranet ROI. It guides readers through the entire process, from planning to execution.

• Format: Hardcover
• Language: English
• ISBN: 1574443046
• ISBN13: 9781574443042
• Release Date: August 2001
• Publisher: CRC Press
• Length: 252 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.3" x 9.7"

Customer Reviews

Detailed, straightforward roadmap to success

If you've read Ms. Cassidy's two previous books on IS process improvement and IS strategic planning you'll recognize her straightforward, structured approach to planning for e-Business.This book lays out a roadmap in eight steps:(1) planning(2) assessing the current environment and situation(3) developing a business case framed as a value proposition(4) defining the opportunities and competitive posture(5) determining all factors and impacts (application architecture, technical architecture, business process, information systems, people and organizational and cost/benefit)(6) design (including user interface, security and other important factors)(7) deliver (develop, test, release and support)(8) discuss (elicit feedback, analyze and rectify/improve)The steps is an effective e-business life cycle, and the level of detail into which this book goes will provide ample material for developing a high level plan of action that takes all of the important issues and factors into account.