A Practical Guide to Event Promotion

by Nigel Jackson

Book Overview

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement...

• Format: Paperback
• Language: English
• ISBN: 1138915343
• ISBN13: 9781138915343
• Release Date: June 2017
• Publisher: Routledge
• Length: 224 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.6" x 6.8" x 9.6"