A Practical Guide To ACCOUNT-BASED MARKETING

By: Pistritto, Sebastian

Account-Based Marketing (ABM) has become one of the most effective strategies for B2B growth-but most companies struggle to implement it correctly.

In A Practical Guide to Account-Based Marketing, veteran marketing executive and four-time Chief Marketing Officer Sebastian Pistritto provides a practical framework for designing and executing ABM programs that drive real pipeline and revenue.

Drawing from 30 years of B2B marketing leadership, this book explains how modern organizations align marketing, sales, and data to target and win high-value accounts.

Inside this guide you'll learn:

- How to identify and prioritize high-value accounts
- How to build a strong Ideal Customer Profile (ICP)
- How to align marketing and sales around ABM programs
- How to use intent data and analytics for smarter targeting
- How to create personalized campaigns across multiple channels
- How to measure ABM performance and pipeline impact

Whether you are a marketing leader, sales executive, or B2B growth strategist, this book provides the frameworks needed to turn Account-Based Marketing into a repeatable revenue engine.

Start building a smarter B2B growth strategy today.

"A comprehensive roadmap filled with real-world insights and actionable strategies to harness the power of personalized content, scalable programs, and data-driven decisions, ensuring a competitive edge in B2B marketing." -NewInBooks

• Format: Paperback
• Language: English
• ISBN: B0CT3946RR
• ISBN13: 9798877083943
• Release Date: January 2024
• Publisher: Independently Published
• Length: 188 Pages
• Weight: 0.57 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"