A PR Practitioner's Guide to Activist Groups: When and How to Respond

By Keva Silversmith

Activist campaigns occur so far outside the normal course of business that few executives have given any thought to how to handle such a challenge. Activist groups exploit this individual and institutional naivety with strategies and tactics that have been validated over the last 50 years. A company's response to activist demands is foremost a business decision, and then a communications undertaking. The public relations department becomes the focus for clever activists and battle-weary executives who all come calling for answers. With examples pulled from today's headlines, Keva Silversmith offers corporate leaders, business executives and above all public relations professionals a philosophical and practical approach to engaging with activist groups.

• Format: Paperback
• Language: English
• ISBN: 1497319072
• ISBN13: 9781497319073
• Release Date: March 2014
• Publisher: Createspace Independent Publishing Platform
• Length: 38 Pages
• Weight: 0.12 lbs.
• Dimensions: 0.1" x 5.5" x 8.5"