Does it pay to be nice in a world that seems to reward selfish behaviour? Meet Ford Wilkinson, a car salesman who has always been a little too nice for his own good. But when his girlfriend dumps him and he gets passed over for a promotion at work, Ford realizes that his niceness has become a curse. Determined to toughen up and become more selfish, Ford sets out to transform his personality with the help of hypnotherapy from a shady backstreet clinic. What could possibly go wrong? As it turns out, a lot! Ford's new, less-nice version of himself brings chaos wherever he goes and his life quickly spirals out of control. And as if that weren't enough, he's being watched by a mysterious organization that has been monitoring him for months. Join Ford on his comical journey as he tries to turn his life around and find love and success in a world that seems to be conspiring against him. Will he succeed? And what is the mysterious organization's interest in him? This comical underdog story is perfect for anyone who enjoys a bit of a mystery, plenty of laughs and a dash of comedy romance thrown in for good measure.
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