A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research

by Douglas Ward

Book Overview

Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1439900159
• ISBN13: 9781439900154
• Release Date: July 2009
• Publisher: Temple University Press
• Length: 240 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.5" x 8.5"