A Model of Adaptive Control of Promotional Spending
"A Model of Adaptive Control of Promotional Spending" explores the development and application of a dynamic model for optimizing advertising and promotional expenditures. This study, originally published in 1964, offers insights into how companies can adjust their marketing budgets in response to real-time feedback and changing market conditions.
The work delves into the mathematical and statistical techniques used to create an adaptive control system for promotional activities, focusing on maximizing efficiency and return on investment. It remains relevant for marketing professionals and academics interested in the historical evolution of marketing models and the ongoing quest for data-driven decision-making in advertising.
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