A look at Innovation Management

By Ana Paula Morgado Carneiro

This book aims to highlight the need for the innovation process as a key business process, analyzing the managerial factors of the innovation process and the relationships of planning / uncertainty and learning. The innovation process is a key process of the company's business, associated with the renewal and evolution of the business, renewing what the company offers and how it creates and delivers for that offer. Innovation, therefore, is an essential activity linked to survival and growth.

• Format: Paperback
• Language: English
• ISBN: 6207001001
• ISBN13: 9786207001002
• Release Date: December 2023
• Publisher: Our Knowledge Publishing
• Length: 64 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"