À la conquête du marché américain [French]

By Guillaume Franck

After two centuries of setbacks, could France be ready to face the " American challenge " ? How can we explain that in less than ten years, fifteen large French companies will have installed themselves permanently in America ? And why have they so often chosen external growth in deciding to buy an American company and move to America ? Towards the Conquest of the American Market is a collection of case studies, valuable recommendations and anecdotes to help tomorrow's entrepreneurs succeed in their American adventure.Guillaume Franck is a consultant and professor at the School for Advanced Commercial Studies, France

• Format: Paperback
• Language: French
• ISBN: 2738104738
• ISBN13: 9782738104731
• Release Date: October 1997
• Publisher: Odile Jacob
• Length: 320 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"