History of Advertising: The First 300,000 Years

By Jef I Richards Michigan State

This fully illustrated book offers a sweeping history of advertising. It places developments in the advertising and marketing industries within a framework of major cultural events to help readers understand the conditions under which advertising developed. Timelines of historical and advertising industry events begin each chronological section.

• Format: Paperback
• Language: English
• ISBN: 1538199564
• ISBN13: 9781538199565
• Release Date: July 2024
• Publisher: Rowman & Littlefield Publishers
• Length: 464 Pages
• Weight: 1.85 lbs.
• Dimensions: 1.0" x 6.9" x 9.9"