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Arts, Music & Photography Books > Performing Arts Books > A Handbook of Qualitative Methodologies for Mass Communication Research
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A Handbook of Qualitative Methodologies for Mas... 0415054052 Book Cover

A Handbook of Qualitative Methodologies for Mas...

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Edition Description

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

Edition Details
Format:Paperback
Language:English
ISBN:0415054052
Format: Paperback
Condition:
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