A Handbook of Qualitative Methodologies for Mass Communication Research

By Klaus Bruhn Jensen

Book Overview

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.

• Format: Paperback
• Language: English
• ISBN: 0415054052
• ISBN13: 9780415054058
• Release Date: December 1991
• Publisher: Routledge
• Length: 288 Pages
• Weight: 0.90 lbs.
• Dimensions: 0.9" x 6.1" x 7.9"