A Guide to Strategic Management, Including Its Background Concepts, Evaluation Methods, Limitations, and More

By: Torrin, Ken

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online.

Learn more about strategic management and its role in modern business practices. Understand its concepts and why it is becoming one of the most important factors in launching organizations, businesses and marketing campaigns towards success. Be on top of the trends in organizational strategic planning at the same time have a solid grasp of its history and general background. Get to know its pioneers like Alfred D. Chandler, Igor Ansoff, Peter Drucker, and Philip Kotler.

Project Webster represents a new publishing paradigm, allowing disparate content sources to be curated into cohesive, relevant, and informative books. To date, this content has been curated from Wikipedia articles and images under Creative Commons licensing, although as Project Webster continues to increase in scope and dimension, more licensed and public domain content is being added. We believe books such as this represent a new and exciting lexicon in the sharing of human knowledge.

• Format: Paperback
• Language: English
• ISBN: 1276172559
• ISBN13: 9781276172554
• Release Date: January 1
• Publisher: Webster's Digital Services
• Length: 188 Pages
• Weight: 0.76 lbs.
• Dimensions: 0.4" x 7.4" x 9.7"