If you're a small business owner or manager and you feel like you don't know which end is up or which way to turn, then look no further. Inside you will discover: Where to focus your attention (and what details you can let go) What elements are important for a good website How to manage donations and sponsorships Why every client isn't right for you (and how to qualify them) When to say "thank you" or "I'm sorry" and why it isn't always appropriate Why a good firm handshake is still important And lots more If you are ready to start making small steps that will make a big difference to your business, then this is the book for you
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