A Glossary of Marketing Terms: With Pedagogical Explanations

By John Paul Uko

Book Overview

This book presents a comprehensive glossary that pulls together in a scholarly manner over two thousand terms and concepts drawn from subject areas normally included in the study of marketing,... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1456785508
• ISBN13: 9781456785505
• Release Date: August 2011
• Publisher: Authorhouse UK
• Length: 616 Pages
• Weight: 1.79 lbs.
• Dimensions: 1.2" x 6.0" x 9.0"