A Global View on Intercultural Management: Challenges in a Globalized World

By Jurgen Rothlauf

Whatever their industry of origin, all companies are facing the same challenge to a greater or lesser degree: globalization. It is becoming more and more evident that companies need to plan ahead and anticipate coming developments if they are to be successful in the future. Today, it is crucial to establish a solid competitive position in the global arena. There is no doubt that a corporate culture that is open to innovation and shaped by global thinking, plays a key role in this context. A culture in which representatives of different countries und cultures can come together, anticipating and understanding the cultural challenges, creates the foundation of any international business. A global view on intercultural management will be the key to successfully doing business in diverse cultural environments.

• Format: Paperback
• Language: English
• ISBN: 3110400626
• ISBN13: 9783110400625
• Release Date: October 2014
• Publisher: de Gruyter Oldenbourg
• Length: 360 Pages
• Weight: 1.24 lbs.
• Dimensions: 0.7" x 6.7" x 9.6"
• Age Range: 18 to 21 years
• Grade Range: Postsecondary